Epic Games Alleges Google Employed 'Bribe And Block' Tactics To Quash Competition
In a recent development, Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL) has been facing allegations by Epic Games Inc. of employing “bribe and block” strategies to stifle competition within its Google Play app marketplace, according to Bloomberg.
What Happened: The popular Fortnite game developer Epic Games has been challenging Google Play’s policies in an ongoing antitrust trial. The trial’s outcome could potentially impact the billions of dollars in revenue from Google’s app store.
Gary Bornstein, Epic’s attorney, asserted that Google’s practice of paying off rivals and preventing them from establishing their app stores resulted in inflated prices, compromised quality, and reduced consumer choices, all while boosting Google’s profits.
He said that in 2021, the Google Play Store made over $12 billion in revenue with roughly 71% profit margin.
On the other hand, Glenn Pomerantz, Google’s attorney, refuted the allegations, insisting that Google competes with other app stores, including Apple Inc.’s App Store.
Pomerantz also disputed the bribery claims, explaining that the agreements ...
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