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X CEO Linda Yaccarino Is Using Television-Like Strategy To Regain Advertiser Confidence

In a strategic shift to recapture advertiser confidence, Linda Yaccarino, CEO of X (formerly Twitter), is leveraging her extensive media industry background to draw advertisers with television-esque content offerings.

What Happened: The Wall Street Journal reported on Tuesday that Linda Yaccarino, CEO of X, is employing her television industry experience to attract advertisers to the social media company.

During a meeting in September at X’s New York headquarters, Yaccarino brought in an executive from the National Football League to headline the talk with advertisers. This move aligns with her strategy to reintroduce the platform, previously known as Twitter, to marketers by emphasizing TV-like content offerings such as NFL game highlights. This approach is part of an effort to create “safe zones” on X, which could reassure advertisers wary of issues like hate speech and misinformation prevalent on the platform.

The initiative led by Yaccarino underlines the company’s push to regain the confidence of its advertising partners by showcasing more curated and brand-friendly content streams.

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